Alcohol Percentage Guide: How Strong Is Your Favourite Drink in NZ?

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Whether you're prepping for a night out, hosting a dinner, or just curious about what you're sipping — it’s always handy to know how strong your drink actually is. In New Zealand, the alcohol content is listed on the label as a percentage of alcohol by volume (ABV). Most beers are 4–6% ABV, wine ranges from 9–14%, and spirits like vodka or whiskey are around 40%.
This guide breaks down the typical alcohol percentages (ABV) of your favourite drinks — including cider, RTDs, cocktails and more.
Disclaimer: The actual ABV and standard drink content may vary between brands, products, or batches. This guide is intended for reference only — always check the label on your specific drink for the most accurate and up-to-date information.
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Beer & Cider Alcohol Percentage
Beer is a go-to for many Kiwis, and its strength can vary depending on the type and brand.
- Standard beer (e.g. Speight’s, Heineken, Corona): 4–5% ABV
- Low Alcohol Beer (e.g. Steinlager Zero, Mac’s Mid Vicious): 0.0–2.5% ABV
- Craft Beers (e.g. Emerson’s Bird Dog, Panhead Rat Rod): Typically 4–9% ABV but there are some lower alcohol ones too
- Cider: Ranges from 4–6% ABV
- Low Carb Beer (e.g. Steinlager Ultra Low Carb, 8 Wired Brewing's LO-FI, Export Ultra Low Carb Lager: 2.5% to 4.5% ABV
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Wine Alcohol Percentage
Wine varies depending on the style and sweetness. Here's what to expect:
- Red Wine: Usually 12–15% ABV
- White Wine - Slightly lower than red: 11–13.5% ABV
- Light Wines (e.g. Jacob’s Creek Moscato or Wither Hills Early Light) : 7.5 -9.5% ABV
- Champagne: Typically, 12–12.5% ABV
- Prosecco / Sparkling Wine: Ranges from 5.5–12.5% ABV
- Port Wine (Fortified and strong): 18–20% ABV·
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RTD’s & Pre-Mixed Drinks Alcohol Percentage
Ready-to-drink options (RTDs) are popular for convenience and flavour. They vary depending on what’s mixed inside.
- White Spirit RTD’s (e.g. Hyoketsu, Smirnoff Ice, Vodka Cruiser, Gordons G&T, Clean Collective): 4.5–7% ABV
- Dark Spirit RTD’s (e.g. Black Heart, Captain Morgan, Coruba, Jim Beam, Woodstock, Cody’s): 5–8% ABV
- Tequila based RTD’s (e.g. Jose Cuervo, Alba, Pals): 6-7% ABV
Note: Percentages vary slightly depending on the brand and product line — check the label for specifics.
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Spirits Alcohol Percentage:
Straight spirits are much stronger than beers or RTDs. Here's a look at typical ABVs:
- Vodka (e.g. Smirnoff, Absolut, Finlandia): 37.5–40% ABV
- Gin (e.g. Bombay Sapphire or Tanqueray): 37.5–47% ABV
- White rum (e.g. Bacardi): 37.5–40% ABV
- Spiced rum (e.g. Captain Morgan): 37.5–40% ABV
- Dark rum can go up to 50% ABV in some cases
- Whiskey / Whisky (e.g. Jack Daniel’s, Jim Beam): 40% ABV
- Scotch or Irish whiskies (e.g. Johnnie Walker): Often 40–43% ABV
- Tequila (e.g. Jose Cuervo) : 35–40% ABV
- Brandy: Usually falls in the 35–40% ABV range
- Jägermeister: 35% ABV
- Absinthe (known for being very strong): ranges from 45% up to 74% ABV
- Sake (Japanese rice wine): Usually ranges between 12–16% ABV
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Liqueurs & Flavoured Spirits Alcohol Percentage
These are often used in cocktails or sipped on their own — generally lower in alcohol than straight spirits.
- Baileys Irish Cream: 17% ABV
- Malibu (Coconut Rum): 21% ABV
- Midori Melon Liqueur: Around 20% ABV
- Aperol (A light, bittersweet liqueur): 11% ABV
- Canterbury Cream (NZ’s version of Baileys): 13.9% ABV
A Quick Note on Cocktails
Some of these spirits and liqueurs are pretty strong — and when you mix a few together in a cocktail, the alcohol content adds up fast. Even if it tastes sweet and smooth, it might be stronger than you think.
Final Sip
Whether you're into a crisp cider, a bold red, or a tropical RTD, knowing the alcohol content helps you make smarter choices. NZ has a wide range of adult drink options, so whatever your vibe, there's a drink to match. Screenshot the table below so you’ve got it handy next time you’re at the bottle shop or checking your fridge.
Got a specific brand or drink you want us to add? Get in touch and we’ll update the list!
Quick Alcohol Percentage Guide (ABV)

Disclaimer: Alcohol content can vary by brand and product. Use this guide as a general reference only, and always check the label on your drink of choice for the most accurate ABV and standard drink information.